“PAPERWORK" BOXES
The second beauty drop for FW22 introduces "PAPERWORK" BOXES for a journey inspired by the 3 senses: touch, sight and smell. Innovative sustainable packaging offers a tantalizing un-boxing experience as each layer reveals another element, furthering Virgil Abloh’s vision of creating spaces for human expression and canvases for conversation.Off-White™ c/o Mattel Creations Masters of the Universe figurines celebrate youth culture and the inner child inside us all with a final surprise.
The boundaries of raw and refined are blurred in the "PAPERWORK" IMPRINT BOX. The Imprint face and body solid pigment crayons and stencils touch on Virgil Abloh’s graffiti background and street-art codes while the next layers reveal a reusable sponge tray for cleansing and one of three Mattel Creations Masters of the Universe figurines: He-Man, Skeletor, or Evil-Lyn.
The OLFACTIVE ID BOX connects the dots between scent and imagination. An immersive visual fanzine establishes a synergistic relationship with the four "Solutions" while a scented texture palette takes inspiration from 90's throwback, bougie classics and natural earth elements. A Mattel Creations Masters of the Universe figurine awaits in the final layer.
The highly curated COLOR MATTER BOX takes nail polish beyond the chromatic to the textural, where it resembles an accessory more than a beauty product. Nail art stickers are included to expand this concept even further. One of three Mattel Creations Masters of the Universe figures is hidden in the last layer of the "PAPERWORK" box.
